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Google Plus Declared Dead, What Happens After is AMAZING!

UPDATE 18-may-2014: I don't think i have this kind of influence, but according to Jade Wang, there are new features for google maps for Business, including

  • Bulk Edit of locations
  • Data Conflict interface
  • Adding and removing managers

See the whole thread on the product forum of Google.!

(and now… the original post)

It happened so fast: Vic Gundotra announced that he was leaving Google+ and suddenly, all  hell broke loose! The ground cracked open, flames erupted and the sky become dark… And after these things I saw four angels standing on the four corners of the earth, holding the four winds of the earth, that the wind should not blow on the earth, nor on the sea, nor on any tree.

Riding the Google+ (Wave?)

Most press has decided to ride the wave in order to get more exposure. I’m talking about you, Techcrunch, especially if your editors have not been on Google+ for… well… ages. Continue reading “Google Plus Declared Dead, What Happens After is AMAZING!”

S

We Should Just Change SEO to "S" for Strategy

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC.

searchIn the end we are talking about “Search”, and what are we really optimizing, a search engine? Not Really.

We optimize text files, (Robots.txt), XML files, (Sitemap.xml), websites, which contain webpages which contain .html files which can contain body copy, images and videos, all CONTENT, which can be “optimized” for advantageous retrieval in a search query.

So What should you optimize? Where are the customers you want to reach in their research process?

They are on their smartphones, this is Mobile, Tablets are also mobile devices, is “optimizing” content different for Mobile and Tablet?

That depends, are they on their couch, in their car? On foot? What are the LOCAL needs of the user?

How do their purchasing and searching behaviors differ?

SEM = Organic AND Paid. – Should we buy ads on Google AdWords? Should we participate in “display” advertising? Should we attach that paid media campaign with behavioral retargeting?

Search really is Simple (notice another S?) Continue reading “We Should Just Change SEO to "S" for Strategy”