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The Bitter Irony of Hiring SEOs via Google…

INTRO: This post had been in SEOno‘s Drafts for over six months, and I never thought that I’d ever publish it. However, following Doc’s open letter post, and particularly this comment – “I’m not whining about my lost organic traffic. I’m fortunate, in that the vast majority of my business comes from client referrals. I don’t need Google, in that regard.” – I thought that I’d post it on here instead.

Bitter Lemons photoIn recent months, I’ve had my SEO skills questioned by other SEOs on two occasions.

The first time was a few months ago, regarding a blog post I’d written for Box UK (my previous employer). Some arsehole lovely individual left an anonymous comment saying that I “should be sacked” from my SEO role at the company because the post’s title and meta description weren’t optimised. Granted, I didn’t write the post to rank for anything (more on that later), but I’m wondering if this person’s opinion on optimisation was the old school “keyword1, keyword2, keyword3, adnauseum” approach, because, y’know, that’s how you SEO things!* But well, yeah, y’know that’s just like your opinion, man.

* Eagle-eyed readers will spot that that sentence was (mostly) sarcasm…

The second time was a few days ago, regarding my new website’s copy. Someone I know told me that while there were instances of some of the keywords in the titles, meta descriptions, body copy, etc., they felt that it may not be enough to rank.

So it’s inspired me to say something that I’ve wanted to say for ages, that I’m sure will rock the boat (or should that be ‘shift the rankings’) of a few people in our industry. Continue reading “The Bitter Irony of Hiring SEOs via Google…”

Horrible Ways To Sell Bad Internet Marketing Products

Once upon a time, I wasn’t happy in my work. The reason was because I was tasked with making good on promises that often couldn’t be made good on.

Those experiences taught me a bit about myself, but also a lot about other people.

snake-in-oilLet’s look at how some of those other people appear to be (mis)selling (bad) internet marketing products.

PPC As SEO

This is the old “Guaranteed Page One within 24 hours” trick.

The setup is that a prospect is not happy their website isn’t ranking or is taking a while to rank, and the slimeball shining knight of a business development manager tells them they can have exactly what they want, as quickly as they’d like it. That’s how life is, right?

Opaque Statistics That Don’t Reveal The Full Story

This one’s a little less clear-cut.

The setup is that “previous success ensures future success”, with a twist.

Previous success can indicate pedigree, experience and a fairly-earned reputation. But if success isn’t success, then there’s a pyramid of lies being almost-cleverly constructed. Continue reading “Horrible Ways To Sell Bad Internet Marketing Products”