Yes, I hate seeing posts like this but they’re just so damned fun to write…
I just finished a 2013 wrap-up post for a site and after having to relive some of the horrors that were visited upon this industry, and there were many, I can safely say that 2014 is probably going to suck, too. Google’s going to continue to attempt to remove all of the loopholes that allow so many of us to thrive online, and they’ll continue to accidentally punish people who didn’t know what they were doing was a bad idea, or, God forbid, didn’t actually do anything that was wrong at the time. I’m sure some of you will be muttering about how that never happens, but you’re utterly and completely out of touch if you don’t think that there are accidental casualties whenever they start making changes.
But I’m not here to rant about Google, because I freaking love Gmail, even though the tabs thing annoys me to this day. And I love Google Analytics and Webmaster Tools and I do enjoy a good doodle. When I search, it’s usually in Google. I don’t advise people to go Dogpile something, do I? Do I?? Hell no!
So what will I wish for in 2014, other than some previously unreleased Clash albums to magically appear alongside a year’s supply of Marmite that Judi Dench and Steve Coogan personally spread on toast for me every morning, whilst also whipping up a lovely cappuccino?
My 2014 Wish List
Wish #1. People who don’t know what they’re talking about will talk less. Whether it’s giving advice on Twitter, writing for Search Engine Journal or just emailing some completely stupid nonsense plan to someone, please stop it. If you have never built a link in your life, don’t talk about how to build links. If you have only run some PPC ads, I don’t really care about your plan for a technical overhaul of a site. If you’ve been doing SEO for less than 6 months, while I respect that we all have to start somewhere, I really don’t want to read about your success with your clients because you know what? Thinking you’ve done something successful in 6 months is the mark of a child in this industry. You’ve just thrown 1000 links at your client’s site in the past week and the rankings are up? Call me the next time the algorithm changes. Continue reading “My Wish List for a Happy 2014, and All That Jazz”