Once upon a time, I wasn’t happy in my work. The reason was because I was tasked with making good on promises that often couldn’t be made good on.
Those experiences taught me a bit about myself, but also a lot about other people.
Let’s look at how some of those other people appear to be (mis)selling (bad) internet marketing products.
PPC As SEO
This is the old “Guaranteed Page One within 24 hours” trick.
The setup is that a prospect is not happy their website isn’t ranking or is taking a while to rank, and the
slimeball shining knight of a business development manager tells them they can have exactly what they want, as quickly as they’d like it. That’s how life is, right?
Opaque Statistics That Don’t Reveal The Full Story
This one’s a little less clear-cut.
The setup is that “previous success ensures future success”, with a twist.
Previous success can indicate pedigree, experience and a fairly-earned reputation. But if success isn’t success, then there’s a pyramid of lies being almost-cleverly constructed. Continue reading “Horrible Ways To Sell Bad Internet Marketing Products”