Horrible Ways To Sell Bad Internet Marketing Products

Once upon a time, I wasn’t happy in my work. The reason was because I was tasked with making good on promises that often couldn’t be made good on.

Those experiences taught me a bit about myself, but also a lot about other people.

snake-in-oilLet’s look at how some of those other people appear to be (mis)selling (bad) internet marketing products.

PPC As SEO

This is the old “Guaranteed Page One within 24 hours” trick.

The setup is that a prospect is not happy their website isn’t ranking or is taking a while to rank, and the slimeball shining knight of a business development manager tells them they can have exactly what they want, as quickly as they’d like it. That’s how life is, right?

Opaque Statistics That Don’t Reveal The Full Story

This one’s a little less clear-cut.

The setup is that “previous success ensures future success”, with a twist.

Previous success can indicate pedigree, experience and a fairly-earned reputation. But if success isn’t success, then there’s a pyramid of lies being almost-cleverly constructed. Continue reading “Horrible Ways To Sell Bad Internet Marketing Products”

5 Proven Ways to Get Out of Your (SEO) Silo in 2014

The majority of digital professions require us to be experts in our fields – and we often are. We surround ourselves with our peers on Google+, Twitter and read various industry online or offline publications.

We even dress similarly (the dreaded plaid shirts)…

To be truly effective and expand and improve in our great jobs and advance in 2014, I believe we have to step out of the silo and go cross-vertical (apply different services to different niches – single service agencies and single medium campaigns are dead).

Part of our jobs and the new threshold of success will be approaching topics in new ways, being creative and doing things differently.

Here are my proven ways of getting out of the silo, which allowed me to look at day to day things from a different perspective:

  1. Get out there

We spend way too long in front of our screens – both the large static ones and the ones in our hands. At this point, it doesn’t matter if you’re an Android or an iPhone user – you probably, like myself, check Twitter and Facebook way too much. I even have different sounds & different LED colours set up for different notifications…

Thanks to my friends at DontBelieveTheHype and DigitalBinx I was invited to the TuneUpFestivals concert in Brighton – an event aiding the War Child charity – which helps children who are victims of war. Continue reading “5 Proven Ways to Get Out of Your (SEO) Silo in 2014”