Google Analytics gives us key insights to the traffic to our sites.
Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.
Queue the barrage of NOT PROVIDED comments.
The argument is mute, get over it.
Some of the people who read this will be at the start of their digital marketing journey, others will be more experienced.
This post is one in a series. If you are not using Google Analytics, you should be!
If the thought of Google Analytics frightens you, fear not.
There are a few awesome dashboards which have been put together that can help you get started on your analytical path.
It is imperative you understand how users engage with your site, so you can continually iterate and ensure a return on your investments.
Custom reports can always help you extract value, especially when you set them to email you regularly (and read them, use them!) this is until you become an analytics junkie and the first thing you do in the morning is log in!
Custom reports allow you to view key metrics at a glance and better yet, the more experience you build, the more you can tailor them to your specific needs.
So to make life a little easier for you, we have complied a list of some of the best custom dashboards readily available for a one click install.
As it’s the buzz word on everyone’s lips, lets start with the Social Media Dashboard.
This one is from Justin Cutroni – if you haven’t checked out his blog you should. The socially shared content widget is a winner for me. Keep an eye on the content that works and how you can learn from it. It’s a no-brainer.
Click on this link to install Justin’s Social Media Dashboard.
Let’s follow on from the content that works with the Content Marketing dashboard from Adam Bonnifield on Spinnakr.
Click on this link to install Adam’s Content Marketing Dashboard.
If you are producing that content from a blog, then the Blogger Dashboard from Dashboard Junkie shows you some key blogging metrics, including most popular posts, among other things, which you can learn a lot from.
Click on this link to install the Blogger Dashboard.
If you are tracking your content and tracking your social you should be expecting quite a few visitors on your site, so, what about Real Time?
This one, from Dan Baker, provides an at-a-glance overview of key metrics for bloggers or content marketers, and it’s one of the best custom dashboards around.
Click on this link to install Dan’s Real Time Overview Dashboard.
Again, following on from this, there are a couple of dashboards for mobile commerce and eCommerce – another from Justin Cutroni and one from Michael Wiegand.
The mobile commerce dashboard from Justin shows a range of valuable data including mobile revenues.
Click on this link to install Justin’s mobile commerce dashboard.
Michael claims to offer the ‘perfect’ eCommerce dashboard – revenues, page views, visits, sales – all on one screen.
Click on this link to install Michael’s ‘perfect’ eCommerce dashboard.
The next few dashboards all relate to site and site performance.
The site performance dashboard shows some metrics which will help you identify site issues.
The visitors facts dashboard another from Dashboard Junkie at a snapshot, allowing some interesting information about visitors, including location and device.
The small business dashboard Stats include revenue, traffic, conversion rates, and useful data on site search performance.
The tech dashboard shows browser, operating system, mobile and more, helping you to know the issues and how your traffic is experiencing your site.
The brand monitoring dashboard – visits on brand terms and more.
Google Analytics Tutorial
VP Social Media Dashboard
Tutorial on Google Analytics Dashboards from Yoast
Custom Dashboard for WordPress SEO
Tutorial for a Content Marketing Dashboard in Google Analytics
The perfect Google Analytics dashboard
If you want to create your own custom dashboards, then this step-by-step from Google makes it easy for you to start creating and sharing your own custom dashboards.