I’ve been talking to a lot of prospects lately, from large and small organisations, with a common theme being that whilst reviewing their websites, whether they are brochure sites or large, complex ecommerce sites, their sites display a lack of site integrity.
By this, I’m mostly referring to common items, like monitoring and fixing broken links, cleaning up after page URL changes or improperly transferring from a previous domain.
All of these items chip away at a website’s authority and we’ve found that fixing these items alone can really help boost a website’s visibility in search engines.
Broken links just happen with websites. You link to great external resources which get moved without you realising and the other site doesn’t redirect these properly (or simply deletes them, the fools). Sometimes this happens internally on a website, particularly when multiple stakeholders have the ability to change a website without thinking about the implications of the changes that they’re making.
You might think that case study is out of date now and needs to be deleted and later replaced with a new kickass one, but did you remember to remove the links to this page from the rest of the website?
So, how do you find all these broken links? My favourite tool for this is, of course, the Screaming Frog SEO Spider, of which I’m a big fan (here’s a picture of me wearing my Screaming Frog Hoodie which they kindly sent me).