Marissa Mayer – Is She Yahoo!’s Wonder Woman?

01-grey-buisness_0146_COMP.JPGA year and a half ago, Marissa Mayer sat down behind the desk in the President’s office at Yahoo!, as its new rightful occupant. Listed by Fortune as one of the most powerful American businesswomen of 2013, she had already “made her bones” before sitting in that chair. Forbes considered her high on the list of the 100 most powerful women in the world that same year.

As employee #20 at Google, she was the first female engineer to join Google, and her MS in computer science was put to good use. Her creative bent and forward thinking style helped quite a lot, too.

She worked her way up from engineer to VP during her 13 year stint with the company, leading the search products and user experience group and later, the local, maps and location services group. She also became a prominent spokesperson for Google, demonstrating an ability to project herself as knowledgeable, capable and reliable.

While many consider her to be quite likeable and very attractive, nobody can claim she owes her achievements to those qualities. She is, by any measure, a woman to be reckoned with. She has been granted seats on the boards of Walmart and Jawbone, as well as the New York City Ballet, San Francisco Ballet, San Francisco Museum of Modern Art, the National Design Museum and Cooper-Hewitt. And, of course, she chairs the Yahoo! board of directors.

But what has she done lately?

Continue reading “Marissa Mayer – Is She Yahoo!’s Wonder Woman?”

We Should Just Change SEO to "S" for Strategy

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC.

searchIn the end we are talking about “Search”, and what are we really optimizing, a search engine? Not Really.

We optimize text files, (Robots.txt), XML files, (Sitemap.xml), websites, which contain webpages which contain .html files which can contain body copy, images and videos, all CONTENT, which can be “optimized” for advantageous retrieval in a search query.

So What should you optimize? Where are the customers you want to reach in their research process?

They are on their smartphones, this is Mobile, Tablets are also mobile devices, is “optimizing” content different for Mobile and Tablet?

That depends, are they on their couch, in their car? On foot? What are the LOCAL needs of the user?

How do their purchasing and searching behaviors differ?

SEM = Organic AND Paid. – Should we buy ads on Google AdWords? Should we participate in “display” advertising? Should we attach that paid media campaign with behavioral retargeting?

Search really is Simple (notice another S?) Continue reading “We Should Just Change SEO to "S" for Strategy”