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Google Plus Declared Dead, What Happens After is AMAZING!

UPDATE 18-may-2014: I don't think i have this kind of influence, but according to Jade Wang, there are new features for google maps for Business, including

  • Bulk Edit of locations
  • Data Conflict interface
  • Adding and removing managers

See the whole thread on the product forum of Google.!

(and now… the original post)

It happened so fast: Vic Gundotra announced that he was leaving Google+ and suddenly, all  hell broke loose! The ground cracked open, flames erupted and the sky become dark… And after these things I saw four angels standing on the four corners of the earth, holding the four winds of the earth, that the wind should not blow on the earth, nor on the sea, nor on any tree.

Riding the Google+ (Wave?)

Most press has decided to ride the wave in order to get more exposure. I’m talking about you, Techcrunch, especially if your editors have not been on Google+ for… well… ages. Continue reading “Google Plus Declared Dead, What Happens After is AMAZING!”

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Have you Defined your Relationships with Google?

Most business relationships involve some level of parasitism, wherein one party derives benefit from the resources of the other. Ideally, there is benefit to both sides, which would be described as symbiosis. Sometimes, however, one side is simply providing support to the other, getting nothing in return. The relationship that we have with Google can sometimes become a classic example of such a parasitic relationship.

Most of us recognise the potential for mutual benefit from our relationship with Google, but some feel that Google gives very little in exchange for what it takes. From a high altitude viewpoint, I think Google offers quite a lot… but not on a silver platter.

Furthermore, I think that site owners, users and marketers that look realistically at their interactions with Google will acknowledge that there are really several different relationships at play. Each of those relationships should be evaluated independently, even though they usually overlap.

Benefits Google Offers to Us

Visibility

This can be somewhat vague, as it involves many factors. A site’s ranking for a specific search term can vary dramatically, due to relevance, personalisation, location, temporal issues and more. But all else being equal, Google offers the opportunity to have a page displayed in the SERPs. This is a very complex process and Google’s resources enable them to do for us what none of us could accomplish for ourselves on such a scale – open the door to targeted users. Continue reading “Have you Defined your Relationships with Google?”

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Our Inaugural Meld Hangout with Rand Fishkin and Steve Gerencser

We’re doing our first Meld Hangout On Air tomorrow, April 9th, at 10:30AM, Pacific time. We’ll be discussing some of the recently highlighted issues with Google, specifically around linking practices and what is and isn’t recommended.

Come watch our first Hangout

Joining us will be Rand Fishkin of http://MOZ.com and Steve Gerencser of http://SteamDrivenMedia.com. Unfortunately, this HOA won’t be open attendance, but you will be able to listen in live and offer questions and comments. Afterward, it will be available here for viewing, if you can’t make it.

We hope to see you there! https://plus.google.com/u/0/events/cdlv7im795dmlrbs5j79s4ahu7g

Note: You can view this HOA video here.

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Stick a fork in it – Interviews are done!

“This is why SEOs can’t have anything nice”

 

I thought I was dreaming and then I realised I was awake and it was a nightmare – it was the link apocalypse.

Matt Cutts' tweethttps://twitter.com/mattcutts/status/452101448734474240

You are seeing this correctly, a tweet from Matt himself to an interview.

Wow, just click on it and have a look, I stopped counting around 53 commercial anchor text links and affiliate links and not a single link on the page has nofollow on it. (no robots.txt, either 😉 ) Continue reading “Stick a fork in it – Interviews are done!”

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SEO, ORM, PPC – What???

Some of us grew up with IBM, some of us grew up with ABC, NBC and CBS.

If you are reading this, maybe you work in SEO, SEM, PPC or ORM, maybe on a PC.

Maybe you get slang.. maybe you don’t.. from A to Z.. here are some things you should be thinking about.. read between the lines.. and letters.

When we use capital letters to shorten our verbal or written description of something to a word, it is a form of language known as an acronym. If not pronounced like a word, they’re initialisms.

Here are some you may or may not know, directly related to Digital Advertising from A to Z.

ABT – Always Be Testing – (see #whitecoatseo).

A.S.A.P – As Soon As Possible – this doesn’t mean go build links, it means perform the due diligence needed to allow the client’s content to rise in search queries.

#BHat – Black Hat SEO – it might be unethical, it might be illegal, if you show it to Matt Cutts, it should get you removed from Google.

Bing – you know, Microsoft’s search engine? It’s at least usually 20% more traffic alone JUST by adding your client’s website to Bing Webmaster Tools, why haven’t you done it yet?

CPC – Cost Per Click – If it takes one person one hour at a billable rate to update some code on your website, if that hourly rate is $100 and you gets 10,000 visits on your website from that SEO coding, your cost per click is one cent. This is also used in budgeting for paid media, PPC, BT or RT. Continue reading “SEO, ORM, PPC – What???”

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Are These Anti-Google Refrains True?

Recent penalties have had folks up in arms (again) over Google’s methods to control what it labels as “spammy”. Having fueled a bit of the ranting myself, I thought I’d try offering some observations that might help keep things in perspective.

To be fair, there are a lot of spammy practices in play, and most of them end up putting a lot of trash in the SERPs. And as a major frustration to a lot of site owners, those practices sometimes allow a spammy site to outrank a site that complies fully with Google’s Webmaster Guidelines.

So here are some of my observations on some of the often repeated statements that are floating around:

Anti-Google Complaint #1: Google Doesn’t Own the Internet

Google doesn’t pretend to own the Internet. They DO, however, own their search results. If you’re like me, with zero dependency on organic search, you can do whatever you please, without fear of it affecting your business.

But if you’re like the majority of my clients, dependent upon your visibility in search for a significant portion of your income, you don’t have that luxury. You need to play in the SERPs game, so you need to play by their rules. Fail to do so at your own peril.

Anti-Google Complaint #2: Google is Out to Get SEOs

Continue reading “Are These Anti-Google Refrains True?”

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Matt Cutts’ Guest Blog on the Secrets to Ranking in Google

There has been a lot of discussion over the last few weeks about penalties and what you should do to rank in Google. I thought the best way for me to address these issues was for me to just write a guest post.

Guest Blogging

When I wrote this – The Decay and Fall of Guest Blogging for SEO

I didn’t mean it! Guest blogging is alive and well and I have tweeted as much, to prove this is indeed the case


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I am also hoping that this apology from me to Ann Smarty will go some way to easing the pain of Ann and the other fantastic SEO’s who have been hurt a little recently.


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Continue reading “Matt Cutts’ Guest Blog on the Secrets to Ranking in Google”

Anarchy in the SERPs!

Rantin’ and Ragin’: Baby’s First Nofollow Request

I heard the word “nofollow” on my very first day as a link builder, and the word was spit out with the same vitriol people use to describe Crocs or people who keep the stickers on the brim of their baseball caps. Although I no longer do much link building, I’ve been in the internet marketing industry for almost two years now, and there’s never been a day where I haven’t encountered the word “nofollow.”

Before yesterday, “nofollow” was just a word and a concept, but now “nofollow” and I know each other. We’ve been intimate.

I’m the community manager for Linkarati, so any and all outside requests go through me first. Yesterday I got my first nofollow request.

Nofollow Request
Click to enlarge, sucka

As you can see, the person on the other end of the email was polite and pretty well-informed, so I set about implementing the nofollow code.

Now, I’m not a newcomer to HTML, but I’d never implemented a rel=”nofollow” before. Not once. No one has ever asked me to nofollow a link, and I’ve never been in a situation where I thought it was prudent to nofollow my own.

My first try was unsuccessful, so I had to Google it. Guess who had the most gung-ho, easy to understand nofollow instructions? Continue reading “Rantin’ and Ragin’: Baby’s First Nofollow Request”

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The Bitter Irony of Hiring SEOs via Google…

INTRO: This post had been in SEOno‘s Drafts for over six months, and I never thought that I’d ever publish it. However, following Doc’s open letter post, and particularly this comment – “I’m not whining about my lost organic traffic. I’m fortunate, in that the vast majority of my business comes from client referrals. I don’t need Google, in that regard.” – I thought that I’d post it on here instead.

Bitter Lemons photoIn recent months, I’ve had my SEO skills questioned by other SEOs on two occasions.

The first time was a few months ago, regarding a blog post I’d written for Box UK (my previous employer). Some arsehole lovely individual left an anonymous comment saying that I “should be sacked” from my SEO role at the company because the post’s title and meta description weren’t optimised. Granted, I didn’t write the post to rank for anything (more on that later), but I’m wondering if this person’s opinion on optimisation was the old school “keyword1, keyword2, keyword3, adnauseum” approach, because, y’know, that’s how you SEO things!* But well, yeah, y’know that’s just like your opinion, man.

* Eagle-eyed readers will spot that that sentence was (mostly) sarcasm…

The second time was a few days ago, regarding my new website’s copy. Someone I know told me that while there were instances of some of the keywords in the titles, meta descriptions, body copy, etc., they felt that it may not be enough to rank.

So it’s inspired me to say something that I’ve wanted to say for ages, that I’m sure will rock the boat (or should that be ‘shift the rankings’) of a few people in our industry. Continue reading “The Bitter Irony of Hiring SEOs via Google…”

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Another Open Letter: to Google

On 3-20, in the wake of Google’s recent Blogger Blitzkrieg, one of my sites received notification of a sitewide manual penalty for outbound links. Apparently, having links to a site that Google has decided violates guidelines that are, at best, vaguely related to the target site’s practices, is sufficient to justify accusations of link selling and link schemes.

I immediately added nofollow to all outbound links (even to Google properties… you have warned us to nofollow links to sites we don’t trust, after all) and submitted my reconsideration request. No response yet, but by the morning of the 24th, my site appeared for its own name again. Hard to imagine that it wouldn’t, really.

What is the goal?

I’ve already made my feelings known on Google’s heavy-handed, scattergun-style penalty distribution methods in a previous post, so I won’t bore you with repetition. In the off chance that you might have missed my original open letter, by all means, please read it.

This letter has a different purpose, however… I hope to appeal to your collective sense of reason. I could lay out dozens of examples of communication that could be advantageous for Google, its users and webmasters, but I’ll keep it simple.

Google wants to clean up the internet. That’s a given – I get it. Believe it or not, I even support it. I hate spam and spammers. I hate seeing crappy sites sitting at the top of the SERPs because of their crappy tactics, while sites that comply 100% with Google’s Guidelines sit a page or three deep. And I hate seeing those compliant sites hammered into oblivion for one mistake while their competitors continue to ride high with scores of violations. And many of my colleagues feel the same. Continue reading “Another Open Letter: to Google”