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SEO, ORM, PPC – What???

Some of us grew up with IBM, some of us grew up with ABC, NBC and CBS.

If you are reading this, maybe you work in SEO, SEM, PPC or ORM, maybe on a PC.

Maybe you get slang.. maybe you don’t.. from A to Z.. here are some things you should be thinking about.. read between the lines.. and letters.

When we use capital letters to shorten our verbal or written description of something to a word, it is a form of language known as an acronym. If not pronounced like a word, they’re initialisms.

Here are some you may or may not know, directly related to Digital Advertising from A to Z.

ABT – Always Be Testing – (see #whitecoatseo).

A.S.A.P – As Soon As Possible – this doesn’t mean go build links, it means perform the due diligence needed to allow the client’s content to rise in search queries.

#BHat – Black Hat SEO – it might be unethical, it might be illegal, if you show it to Matt Cutts, it should get you removed from Google.

Bing – you know, Microsoft’s search engine? It’s at least usually 20% more traffic alone JUST by adding your client’s website to Bing Webmaster Tools, why haven’t you done it yet?

CPC – Cost Per Click – If it takes one person one hour at a billable rate to update some code on your website, if that hourly rate is $100 and you gets 10,000 visits on your website from that SEO coding, your cost per click is one cent. This is also used in budgeting for paid media, PPC, BT or RT. Continue reading “SEO, ORM, PPC – What???”