Custom Dashboards to make your life a little easier

Google Analytics gives us key insights to the traffic to our sites.

Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site and how you can keep them coming back.

Queue the barrage of NOT PROVIDED comments.

The argument is mute, get over it.

Some of the people who read this will be at the start of their digital marketing journey, others will be more experienced.

This post is one in a series. If you are not using Google Analytics, you should be!

If the thought of Google Analytics frightens you, fear not.

There are a few awesome dashboards which have been put together that can help you get started on your analytical path.

It is imperative you understand how users engage with your site, so you can continually iterate and ensure a return on your investments.

Custom reports can always help you extract value, especially when you set them to email you regularly (and read them, use them!) this is until you become an analytics junkie and the first thing you do in the morning is log in!

Custom reports allow you to view key metrics at a glance and better yet, the more experience you build, the more you can tailor them to your specific needs.

So to make life a little easier for you, we have complied a list of some of the best custom dashboards readily available for a one click install. Continue reading “Custom Dashboards to make your life a little easier”

The Case For Continually Updated Content – Revisited

continuously updated contentSometimes, you write about something and think to yourself: “holy crap, this is going to be BIG in the next year or so!”

…But then it turns out that you’re wrong.

Huh. Fair enough – it happens, I mean we can’t always be right with our predictions, eh? – but sometimes it feels almost undeservedly so…

Over a year ago, I wrote a YouMoz post called “Continually Updated Content & Extended Outreach – A Case Study,” which discussed how an evergreen – but regularly updated – piece of content can obtain more links over time and can be shared multiple times via social media more legitimately compared to most other standard content. The difference is that while regular evergreen content is always relevant (hence, why it’s evergreen), once it’s published, it never typically changes, while continually updated content is constantly being changed and added to by the author/creator. Continue reading “The Case For Continually Updated Content – Revisited”