Applying Strategic Business Thinking To Outreach

If you have done even the smallest amount of outreach, you will know that there are a few things that are true:

  1. You will be ignored by a good number of the people that you email
  2. You will receive a lot of rejection

You can write some of the finest crafted emails of your career and the person on the other end won’t even respond. In my experience, this can lead to frustration and then on to despondency. Before you know it, you can find yourself in the loop of producing sub-standard emails that are even more likely to get ignored than the first batch.

You don’t want to find yourself in this position.

Don’t let yourself get bogged down by rejection. Figure out ways to improve your success rate. You need to adjust how you think. When you adjust how you think, you can develop tests, you can try out multiple subject lines, you can bucket prospects and batch your emails.

You also need to ditch those templates that you stole from a blog post that someone wrote on a year ago – you’re all using these. Stop it. Please.

So what do I suggest you do? Apply some actual business strategy to the process. Get smart about what you are doing. This isn’t going to be a list of things you need to do like:

  1. Find the name
  2. Find an email
  3. Know whether they like to play polo
  4. Know the name of their first born before they even have it
  5. Pretend to be a woman ‘cos someone mentioned it once somewhere in a blog post 3 years ago and people still believe it’s a valid tip…

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