dictionary

SEO, ORM, PPC – What???

Some of us grew up with IBM, some of us grew up with ABC, NBC and CBS.

If you are reading this, maybe you work in SEO, SEM, PPC or ORM, maybe on a PC.

Maybe you get slang.. maybe you don’t.. from A to Z.. here are some things you should be thinking about.. read between the lines.. and letters.

When we use capital letters to shorten our verbal or written description of something to a word, it is a form of language known as an acronym. If not pronounced like a word, they’re initialisms.

Here are some you may or may not know, directly related to Digital Advertising from A to Z.

ABT – Always Be Testing – (see #whitecoatseo).

A.S.A.P – As Soon As Possible – this doesn’t mean go build links, it means perform the due diligence needed to allow the client’s content to rise in search queries.

#BHat – Black Hat SEO – it might be unethical, it might be illegal, if you show it to Matt Cutts, it should get you removed from Google.

Bing – you know, Microsoft’s search engine? It’s at least usually 20% more traffic alone JUST by adding your client’s website to Bing Webmaster Tools, why haven’t you done it yet?

CPC – Cost Per Click – If it takes one person one hour at a billable rate to update some code on your website, if that hourly rate is $100 and you gets 10,000 visits on your website from that SEO coding, your cost per click is one cent. This is also used in budgeting for paid media, PPC, BT or RT. Continue reading “SEO, ORM, PPC – What???”

S

We Should Just Change SEO to "S" for Strategy

The acronym SEO equates to Search Engine Optimization, which is a facet of SEM, Search Engine Marketing, but SEO is NOT SEM without PPC.

searchIn the end we are talking about “Search”, and what are we really optimizing, a search engine? Not Really.

We optimize text files, (Robots.txt), XML files, (Sitemap.xml), websites, which contain webpages which contain .html files which can contain body copy, images and videos, all CONTENT, which can be “optimized” for advantageous retrieval in a search query.

So What should you optimize? Where are the customers you want to reach in their research process?

They are on their smartphones, this is Mobile, Tablets are also mobile devices, is “optimizing” content different for Mobile and Tablet?

That depends, are they on their couch, in their car? On foot? What are the LOCAL needs of the user?

How do their purchasing and searching behaviors differ?

SEM = Organic AND Paid. – Should we buy ads on Google AdWords? Should we participate in “display” advertising? Should we attach that paid media campaign with behavioral retargeting?

Search really is Simple (notice another S?) Continue reading “We Should Just Change SEO to "S" for Strategy”