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3 Site Integrity Issues So Basic They’re Often Forgotten

I’ve been talking to a lot of prospects lately, from large and small organisations, with a common theme being that whilst reviewing their websites, whether they are brochure sites or large, complex ecommerce sites, their sites display a lack of site integrity.

By this, I’m mostly referring to common items, like monitoring and fixing broken links, cleaning up after page URL changes or improperly transferring from a previous domain.

All of these items chip away at a website’s authority and we’ve found that fixing these items alone can really help boost a website’s visibility in search engines.

Broken Links

Broken links just happen with websites. You link to great external resources which get moved without you realising and the other site doesn’t redirect these properly (or simply deletes them, the fools). Sometimes this happens internally on a website, particularly when multiple stakeholders have the ability to change a website without thinking about the implications of the changes that they’re making.

You might think that case study is out of date now and needs to be deleted and later replaced with a new kickass one, but did you remember to remove the links to this page from the rest of the website?

So, how do you find all these broken links? My favourite tool for this is, of course, the Screaming Frog SEO Spider, of which I’m a big fan (here’s a picture of me wearing my Screaming Frog Hoodie which they kindly sent me).

screaming-frog-hoodie

Continue reading “3 Site Integrity Issues So Basic They’re Often Forgotten”

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5 Critical Web Developer SEO Mistakes

Let me start out by saying – most web developers don’t make these mistakes, and are very good at what they do. The vast majority of developers that I’ve worked with over the years at theMediaFlow have listened, asking good, probing and difficult to answer questions about site migrations and best practices for very particular questions.

eraser2But every now and again I encounter a really simple, critical mistake which more recently has been OKed by the development company’s “in house SEO Specialist”. I get that companies that offer web dev want to offer a broad range of services to their clients and I’m absolutely certain that a lot of them hire people that know what they are doing.

Sometimes, however, as a solo silo within a sometimes large organisation, they don’t have a team of people to bounce ideas off, to test theories with, to experiment and see what happens in certain circumstances that are a little unusual.

I have occasionally met with initial resistance from a handful of developers who think I’m about to recommend some dark arts magic on a website, to fill a site with spam content and fire up some automated tools to gain thousands of links to the clients website. Perhaps these fears are well founded and this is what they’ve encountered in the past, but once they see the sorts of changes I am going to recommend and realise a lot of it is “best practice” that they might have initially missed, they are usually more willing to engage with the process.

Mistake 1: Domain/New Website Migrations Part 1 – No Content Audit Continue reading “5 Critical Web Developer SEO Mistakes”