I read an article on DigiDay this morning about big brand social media managers, and how they feel their jobs are viewed. It seems slightly ridiculous that there are still companies out there who don’t even consider social media when they put together a marketing strategy, especially when Facebook has just celebrated its 10th birthday and every social platform out there just keeps on growing.
OK, fair enough, if you’re a one man electrician business, it’s not necessarily going to be the first thing on your list, but if you’re a brand that is looking to connect with relevant customers in order to drive sales, you really need to look at having some sort of social media strategy, at the very least.
Social Media Management is NOT Messing Around on the Internet
A massive misconception that many people believe is that managing social media accounts and putting together social media strategy is the same as managing and updating your own social media accounts. You’ll get a lot of “Oh, so you just sit on Facebook and Twitter all day?” when you tell people what you do. Yeah, that and the rest. But how many videos ideas have you seen through to completion which have then gone on to have hundreds of thousands of views on YouTube? I’ll bet that the last status you posted about your child’s potty training didn’t go viral. Continue reading “Social Media is as Important as Any Other Aspect of Your Business”