New Nine Inch Nails album – new post. In 2012 I wrote a post in Don Rhoades blog called “How NIN makes me a better SEO” based on “The Downward Spiral” album. I just celebrated my third SEO birthday, and I want to share some stuff about SEO, clients and general observations. This is for you, SEO. This is for you, client. This is for me as well. Thanks for reading.

The eater of dreams

Thinking is good. Over-thinking, not always. We proclaim new techniques, the “ultime guide to <insert topic>” and “X number of things you need to do for <insert topic>”. But the reality is that there is no one-fits-all solution for SEO problems of our clients. But one thing I don’t see around too much is to dream of something more for our clients. Dream of something beautiful and then try to realize it. We can be wrong for sure, but SEO does not necessarily mean “boring” or “geek”. Create some magic.

I am just a copy of a copy of a copy.

No, you can’t copy. It’s not me telling you as SEO. We all know that duplicate content is not good for your website. But your readers / customers are asking you to present something new, something different. How? Just look around you. Ask your friend. Ask your audience. Read something not related to your business. Push yourself harder.

Everywhere now reminding me I am not who I used to be; I’m afraid this has just begun consequences for what I’ve done.

Three years in SEO, and I’m still learning. I’m still learning that shit you create as an SEO will come around to haunt you. So, let’s be honest and say “no, I’m not going to do that” when clients ask for impossible things. Educate the client. One of the things I love about my job is being able to sit down and explain how SEO works and why your website is not working. I’m not 100% geek, I’m not an Excel maestro, I’m not a guru (or other stupid titles). I’m just a guy who knows something about SEO and can help with that. Continue reading “HESITATION SEO: THREE YEARS AS SEO.”